They’re timed text that is shown at the bottom of the screen (such as in a YouTube video or at the bottom of Netflix).

Many people confuse the two aspects of video content production.Ĭaptions are used to show spoken content and sound effects while the video is playing. How to Transcribe Facebook Videos to Textįirst, it’s important to call out the difference between captions and transcription. Here we tackle a quick and simple way to get that particular job done. One important skill when it comes to video content on Facebook: Transcribing Facebook videos to text. In other words, Facebook had better be a central pillar of your overall marketing plan when it comes to video content. Between video ads, live streams, posts, and stories - that’s a lot of video content reaching a huge audience.

Facebook videos accrue up to 8 billion views per day.

One brand, Shopback used the method and saw “a 5.5X better conversion rate and a 5.7X lower cost per registration from its video ads compared to using still ads alone.” On average, other brands “using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads.Right now, video accounts for roughly 11% of Facebook posts. Adding a CTA at the end will encourage an audience to “seamlessly take action right from your ad.”įacebook says it conducted 49 studies with brands using Create to Convert’s four production methods and saw tangible positive results for 69% of the brands. showing people how to navigate its offerings. Again, adding a CTA at the end allows your audience to “easily take the next step toward conversion.”ĭemo in motion: Creating a short demonstration of how your “app, website, service, product or feature works,”i.e. Whether it’s a “product benefit, a special offer or discount, a testimonial or product variety,” highlighting it illuminates its value to your audience. Benefit in motion: Animating the “key benefit or message of your ad” with a simple short animation.

Facebook convert video